laurendperry

Marketing, Communication, and Project Management Professional


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Twitter Shortcuts

As you have probably seen, we are in the midst of a Week of Tweet blog series for social media managers which includes articles, tutorials, and tips on how to best use Twitter to reach your organization’s strategic objectives.

Managing social media accounts takes time, and sometimes professionals may be unaware of the tools they can use to speed things up. We have something that can make your work a bit more efficient! Check out this article from Mashable that lists 25 Clever Twitter Keyboard Shortcuts.

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Happy tweeting!

And as always, be sure to share any shortcuts or tools of the trade that we haven’t mentioned.


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Twitter 101

Welcome to Week of Tweet! This is the first post in our series about how to use Twitter for professional purposes.

The best place to start is at the beginning, so please use this post as an introduction to Twitter.

What is Twitter? Twitter is a free microblogging social media website and was founded in 2006. Users can broadcast 140-character “tweets” similar to Facebook status updates. However, Twitter etiquette allows for more frequent updates, so the flow tends to be faster on Twitter.

Who uses Twitter? Initially individuals used it for personal use, and celebrities also utilized Twitter as a way to engage with fans. The following has grown so that businesses, media outlets, and others measure their Twitter presence to benchmark their influence and interact with consumers.

How does one begin using Twitter? Why invent the wheel? Mashable has written The Beginner’s Guide to Twitter, which explains the basic elements of Twitter and then goes on to explain:

1. Signing Up

2. Following and Followers

3. Entering the Fray

4. Direct Communication

5. Retweeting

6. Hashtags

7. Mobile Apps

8. Crafting Your Voice

We recommend reading this article, and then if you would like a visual tutorial, here is a four-minute video:

Stay tuned for tomorrow’s post on Twitter etiquette!


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Week of Tweet

By now everyone knows that there are a myriad of reasons for businesses and individuals to use Twitter for professional purposes. The question is how. What strategies and resources can help us make our strategic social media plans become objectives met and delivered?

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If you’d like to learn more about Twitter and how it can assist you in reaching your goals, stay tuned for next week’s Week of Tweet blog series right here.

And as always, if you have any tips you’d like to share, post a comment!


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How to Make an Infographic

Infographics are great at communicating a substantial amount of information visually and in a clean, modern format.

You have probably seen infographics in articles around the Internet and on this blog. But how does one make an infographic?

Look no further! Easelly can help you with that. If you are looking for inspiration, check out Pinterest’s board of infographic resumés.

Have you made your own infographic? Share the link in the comments!


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Are You Obsessed With Learning?

Professions often enter new positions with skills, experience, education, and professional traits that enable them to be successful. But what happens after we’ve been in a position for a while? Perhaps we are ready for new projects or would like to expand our knowledge a bit more.

Many of us have continued our education through master’s or training programs and are ready to refresh our skills. That is where the new wave of free online education comes in! There are several organizations which make it their mission to provide quality courses or tutorials for free.

You may have heard of sites such as Coursera, edX, and Udacity, and OpenCulture. These organizations host free classes which are often directed by Ivy League universities and well-known professors.

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You can also look at the universities’ websites; Stanford, MIT, and Harvard offer courses to the general public.

While researching, I made quite a list of courses I’d like to take advantage of. Maybe I’ll see you in Six Sigma and Computer Science!

Have you taken any free online courses? What has been your experience? Tell us in the comments!

 


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How to Negotiate

Many people see negotiation as an adversarial situation. This causes a lot of us to avoid negotiating because we are afraid of being seen as pushy or socially awkward. However, we need to change the frame and view it more as a collaboration.

To help us learn about negotiating, Lean In has provided an instructional video discussion, hosted by Margaret A. Neale, Professor of Management at the Stanford Graduate School of Business.

I have provided an outline of the video for those who may want an executive summary.

The goal of a negotiation is not to agree, it’s to get a good deal.

How to Get a Good Deal

1) What is our alternative? We must know our options.

2) What is our bottom line? We need to know the point at which we are indifferent to saying yes or using the alternative.

3) We must think about our aspirations; what can we achieve in this negotiation?

Four Step Negotiation Process

1) Assess the situation: can you influence the outcome or change it

2) Prepare: understand what my interests are, understand the interests and preferences of the other party

3) The ask: engage with your counterpart

4) Package: use “if” “then” language; if I do this, then you get this

The video also provides other valuable information, including specific strategies for negotiating salary increases and promotions. We recommend watching!


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Tips for Staying Current

Whether we are out of work and looking for a new job, making a career change, or expanding our skills and knowledge, staying current takes effort. This article from Careerealism gives six tips on actions we can take to do just that.

I especially like the suggestion of interviewing industry experts for our professional blogs. Might have to try that one!

What do you do to stay current?

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